CUSTOMER
DECISION
INTELLIGENCE
eBook
The key to beating your competitors and getting your customer to choose you over and over again is understanding what matters most to them and delivering on that.
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In this eBook, you’ll learn how to track customer expectations and how their perceptions of the experiences they have with your company shape their ultimate decision to buy from you or not.
The 5 Drivers
When you break down the customer decision-making process, at the core of this decision is a handful of motivators that we call Perception Drivers. These 5 drivers – Quality, Relative Price, Social Proof, Brand Identification, and Relationship – are what cause your customers to perceive whether it’s “worth it” or not to give you their money.
And more
When you know which drivers are the strongest for your customers, you can pull certain levers to impact the drivers positively. Combining knowledge on both fronts allows you to make informed and targeted changes that have a direct impact on your bottom line.
And more
When you know which drivers are the strongest for your customers, you can pull certain levers to impact the drivers positively. Combining knowledge on both fronts allows you to make informed and targeted changes that have a direct impact on your bottom line.