We close the gap
Between what value means to your customer and the value your business is delivering
What we do
What is Customer Value?
It’s the assessment of tradeoffs in customers’ minds that leads to a conclusion of value. At Worthix, we call this the “worth it” conclusion.
The main tradeoffs customers consider before buying are cost, benefits, and market alternatives.
Customer Value Influencers
Internal and External influencers affect customers’ decision on expenditure and loyalty
- Internal (factors that are controlled by the company such as customer service, branding, delivery time, etc.)
- External (factors that are outside the company’s control such as economy, politics, climate, culture, etc.)
Customer Value Influencers
Internal and External influencers affect customers’ decision on expenditure and loyalty
- Internal (factors that are controlled by the company such as customer service, branding, delivery time, etc.)
- External (factors that are outside the company’s control such as economy, politics, climate, culture, etc.)
Customer Value Alignment
We are the world’s first
Customer Value Alignment platform
Customer Value is the ultimate factor behind customers’ decisions of expenditure and loyalty. But there is often a gap between customers’ perception of value and the value a company delivers.
Results
We help enterprises perpetually thrive
Expedite Innovation: Detect unmet Customer Value and increase the success of product and service innovation for all customer segments.
Segment Leadership: Find the best strategic positioning for products and services by mapping out your competitive landscape, pinpointing opportunities, and threats.
Focus on growth: Influence sales initiatives and growth consistency by finding the connection between your KPIs and Customer Value.
Break down silos: Maximize the success of your strategies by aligning your product, marketing, sales, advertising, and branding initiatives to a shared Customer Value.
Segment Leadership: Find the best strategic positioning for products and services by mapping out your competitive landscape, pinpointing opportunities, and threats.
Focus on growth: Influence sales initiatives and growth consistency by finding the connection between your KPIs and Customer Value.
Break down silos: Maximize the success of your strategies by aligning your product, marketing, sales, advertising, and branding initiatives to a shared Customer Value.
Take action today