We close the gap

Between what value means to your customer and the value your business is delivering

What we do

What is Customer Value?

It’s the assessment of tradeoffs in customers’ minds that leads to a conclusion of value. At Worthix, we call this the “worth it” conclusion.

The main tradeoffs customers consider before buying are cost, benefits, and market alternatives.  

Customer Value Influencers

Internal and External influencers affect customers’ decision on expenditure and loyalty

  • Internal (factors that are controlled by the company such as customer service, branding, delivery time, etc.)
  • External (factors that are outside the company’s control such as economy, politics, climate, culture, etc.)

Customer Value Influencers

Internal and External influencers affect customers’ decision on expenditure and loyalty

  • Internal (factors that are controlled by the company such as customer service, branding, delivery time, etc.)
  • External (factors that are outside the company’s control such as economy, politics, climate, culture, etc.)
Customer Value Alignment​

We are the world’s first
Customer Value Alignment platform

Customer Value is the ultimate factor behind customers’ decisions of expenditure and loyalty. But there is often a gap between customers’ perception of value and the value a company delivers.

Results

We help enterprises perpetually thrive

Expedite Innovation: Detect unmet Customer Value and increase the success of product and service innovation for all customer segments.
Segment Leadership: Find the best strategic positioning for products and services by mapping out your competitive landscape, pinpointing opportunities, and threats.
Focus on growth: Influence sales initiatives and growth consistency by finding the connection between your KPIs and Customer Value.
Break down silos: Maximize the success of your strategies by aligning your product, marketing, sales, advertising, and branding initiatives to a shared Customer Value.
Take action today

Close the gap between what value means to your customer and the value your business is delivering ​