Track. Act. Innovate. (Repeat)

The Customer Value Alignment Cycle

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In a 3-step cycle, Worthix aligns the value you offer with the value customers perceive

1. Track Value

2. Find Actionability

3. Co-create Innovation

CVA

Customer Value
Alignment Cycle

In a 3-step cycle, Worthix aligns the value you offer with the value customers perceive.

1. Track Value

The power of real conversations with LUCI

LUCI, our conversational AI continuously tracks Customer Value through scalable one-on-one conversations. Our advanced mathematical models then extract how perceived Customer Value contributes to your business’s strengths, weaknesses, opportunities, and threats.

1. Track Value

The power of real conversations with LUCI

LUCI, our conversational AI continuously tracks Customer Value through scalable one-on-one conversations. Our advanced mathematical models then extract how perceived Customer Value contributes to your business’s strengths, weaknesses, opportunities, and threats.

2. Find Actionability

Connect the ‘why’ to the ‘what’

Worthix connects our hot data with your transactional data to extract deep, actionable data. Learn customers’ “why”, then connect it to who, where, what, when, and how to innovate accordingly.

By combining perceived Customer Value with metadata, we pinpoint opportunities for you to add value and track how those changes affect customer expenditure and loyalty.

3. Co-create Innovation

Co-create alongside your customers

We empower companies to co-create innovation alongside customers to deliver what customers value and maximize ROI. Once you know what customers value and where the biggest business impact, it’s time to find the best way to deliver it. The Worthix Co-create Innovation tool allows companies to invite customers to participate in the innovation process.

3. Co-create Innovation

Co-create alongside your customers

We empower companies to co-create innovation alongside customers to deliver what customers value and maximize ROI. Once you know what customers value and where the biggest business impact, it’s time to find the best way to deliver it. The Worthix Co-create Innovation tool allows companies to invite customers to participate in the innovation process.

Repeat

Continuously Track Value

Run controlled tests and track the qualitative and quantitative impact of each innovation. Verify if your initiatives are generating the desired results.
Take action today

Close the gap between what value means to your customer and the value your business is delivering ​