About us

The world’s first Customer Value Alignment Platform

Who we are

Mission

Worthix’s mission is to easily track what people value and explain their unique expectations and behaviors at scale.

Who we are

Vision

Our vision is to create a more empathetic world by helping organizations discover and improve their worth through listening to and understanding everyone, everywhere.

Who we are

Vision

Our vision is to create a more empathetic world by helping organizations discover and improve their worth through listening to and understanding everyone, everywhere.

Who we are

Our story

Worthix was founded in San Francisco in 2015 by Guilherme Cerqueira and his brother, a serial entrepreneur, market researcher and ESOMAR member with 20+ years of experience under his belt.

In early 2016, Worthix was selected for 500 Startups, considered to be one of the best accelerators in the world. At 500 Startups, Worthix joined ranks with Credit Karma, Behance, Twilio and other billion-dollar companies. When we moved our headquarters to Atlanta in 2017, we were selected as a Signature Company at ATDC-Georgia Tech, named by Forbes as one of the accelerators that are changing the world. In 2019, Guilherme Cerqueira became an Endeavor Entrepreneur at ISP87. Worthix’ roots in the Silicon Valley paved the way to it becoming the first customer survey tech company with built-in Artificial Intelligence. As our value proposition matured, we carved out a new category that more accurately represents Worthix’s value.

Worthix is the world’s first Customer Value Alignment Platform. We help enterprises perpetually thrive by continuously tracking Customer Value and pinpointing opportunities to innovate, act, and close the value gap. As a company that provides understanding of Customer Value, we are continuously fulfilling our mission of helping companies Lead Through Empathy.