In this paper, we hope we can shine some light on the best option for your organization and your customers.
Will Black Friday be another victim of the COVID-19 pandemic?
The first thing you must ask yourself is who’s effectively buying from you on Black Friday? Is it your best and most loyal customers, or is it a crowd that you don’t even market to, with slim to zero chances of up and cross-sell? Is putting your customers, staff and store through Black Friday truly worth it?
In light of the global pandemic, it seems many companies are choosing to opt out.