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Results from our first experience with Worthix were so insightful that we decided to grow our collaboration. The findings are helping us build our next years’ strategy focused on what our consumers expect from us to improve or do more.
We are very pleased to have Worthix as our first research partner. Now we have our delicious, environmentally conscious chocolate alongside an A.I. survey which allows us to understand our customers' needs in a rapid and precise manner.
I was truly impressed with the x-ray Worthix was able to provide, especially because we didn’t brief them or touched the questionnaires. We’ve been using traditional NPS and CSAT metrics for years and Worthix was the first technology to give us very actionable insights to precisely create unique experiences for our different audiences immediately boosting the loyalty of our buyers and sellers.
Innovating with Worthix brought another level of obtaining the customer's real voice. We have managed to evolve substantially by capturing the perceived value of our interactions, using real-time answers to direct questions based on what customers want to say - and DECIDE.
Worthix provided us with an intelligent analysis that delivered concrete and actionable opportunities by means of a simple, high engagement questionnaire.
What makes us excited about Worthix is what they call hot data. FICO always worked with historical data, credit card data, product data; all cold data. We have models on cold data. We can use Worthix as a hot data source.
On our first Worthix survey we were able to increase our response rates by 300% and increase our data confidence level to 96.4%. In our previous methodologies we were always flooded with the same results without knowing what was really impacting our attendees’ experiences. Worthix results were impressively accurate and we never even had to design a survey.
We utilize Worthix to deeply understand where to invest and prioritize based on real customers’ detailed feedback on what drove their purchase, what they love about Cariuma, and also what we can improve to make their experience the best it can be. We are actively using our findings to make Cariuma as great as it can be, which is such an invaluable asset for a growing brand at our size and stage.
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