The hardest part of strategizing for the future is knowing what creates value for customer

World events make it nearly impossible to structure plans around what customers say they’ll buy. You can’t count on the past to predict the future, either. You need something more reliable. 

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Customer value is the single most important factor behind their loyalty and expenditure. But few are tracking it effectively, and even fewer are implementing it correctly.

But those who do achieve incredible results:

Tracking customer value enables all of the above and more.

It shows you precisely what customers mean when they say you’re “worth it”. 

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Augment the experiences that matter​.
Reinvent the ones that don’t​.