UGA + Worthix Paper
UGA - MMR + WORTHIX THE DISRUPTION OF REALITY AS WE KNOW IT
At the beginning of the COVID-19 Crisis, the Masters of Marketing Research (MMR) Program at the University of Georgia and Worthix partnered to launch the “Everything Starts and Ends with the Customer” research program.
eBooks + ePapers
The Customer Decision Loop
A deep dive into customers’ decision-making process, broken down into 5 steps.
Customer Decision Intelligence
A guide to understanding and leveraging customer perceptions to shape decisions.
Companies Leading Through Empathy
Learn from the pros and see how industry leaders use empathy as a growth tool.
Whether you’re new to Customer Experience or need a refresher on the terminology, the CX Glossary has everything you need to master CX.
Black Friday: Is It Worth It?
Will Black Friday be another victim of the COVID-19 pandemic? In this ePaper, we hope we can shine some light on if it’s worth it for your organization to participate.
CX + Branding: Why Experience Isn’t a One Department Job
The key to optimizing your customer experience is creating consistent strategies across cx, marketing, and branding.
5 Steps to Implement CX In Your Company
A framework for implementing CX within your company, and how to deliver experiences that your customers expect.