Resources
UGA + Worthix Paper
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UGA - MMR + WORTHIX THE DISRUPTION OF REALITY AS WE KNOW IT
At the beginning of the COVID-19 Crisis, the Masters of Marketing Research (MMR) Program at the University of Georgia and Worthix partnered to launch the “Everything Starts and Ends with the Customer” research program.
eBooks + ePapers
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The Customer Decision Loop
A deep dive into customers’ decision-making process, broken down into 5 steps.
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Customer Decision Intelligence
A guide to understanding and leveraging customer perceptions to shape decisions.
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Companies Leading Through Empathy
Learn from the pros and see how industry leaders use empathy as a growth tool.
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CX Glossary
Whether you’re new to Customer Experience or need a refresher on the terminology, the CX Glossary has everything you need to master CX.
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Black Friday: Is It Worth It?
Will Black Friday be another victim of the COVID-19 pandemic? In this ePaper, we hope we can shine some light on if it’s worth it for your organization to participate.
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CX + Branding: Why Experience Isn’t a One Department Job
The key to optimizing your customer experience is creating consistent strategies across cx, marketing, and branding.
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5 Steps to Implement CX In Your Company
A framework for implementing CX within your company, and how to deliver experiences that your customers expect.
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Which Is Your CX Priority: Satisfied Customers or Profits?
Webinars
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Socratic Webinar
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How Expectations Affect Customer Experience
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The ROI of Customer Experience
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Empathetic AI Webinar
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Front-end AI Webinar
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the violence of the experience economy
Lead Through Empathy
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Empathy in Hospitality
Industry Interviews
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