Resources
UGA + Worthix Paper

UGA - MMR + WORTHIX THE DISRUPTION OF REALITY AS WE KNOW IT
At the beginning of the COVID-19 Crisis, the Masters of Marketing Research (MMR) Program at the University of Georgia and Worthix partnered to launch the “Everything Starts and Ends with the Customer” research program.
eBooks + ePapers

The Customer Decision Loop
A deep dive into customers’ decision-making process, broken down into 5 steps.

Customer Decision Intelligence
A guide to understanding and leveraging customer perceptions to shape decisions.

Companies Leading Through Empathy
Learn from the pros and see how industry leaders use empathy as a growth tool.

CX Glossary
Whether you’re new to Customer Experience or need a refresher on the terminology, the CX Glossary has everything you need to master CX.

Black Friday: Is It Worth It?
Will Black Friday be another victim of the COVID-19 pandemic? In this ePaper, we hope we can shine some light on if it’s worth it for your organization to participate.

CX + Branding: Why Experience Isn’t a One Department Job
The key to optimizing your customer experience is creating consistent strategies across cx, marketing, and branding.

5 Steps to Implement CX In Your Company
A framework for implementing CX within your company, and how to deliver experiences that your customers expect.

Which Is Your CX Priority: Satisfied Customers or Profits?
Webinars

Socratic Webinar

How Expectations Affect Customer Experience

The ROI of Customer Experience

Empathetic AI Webinar

Front-end AI Webinar

the violence of the experience economy
Lead Through Empathy

Empathy in Hospitality
Industry Interviews
